Victoria is a major world tourist destination so Craig's interest in working directly with people led him into the hospitality industry. While still a student, he was employed by Laurel Point Inn as its Banquet Manager. After graduating from UVIC. He began work with a world-renowned signature hotel, The Olde England Inn which was situated within its own Elizabethan style village. During his tenure, he moved from Assistant Front Office Manager to become the hotel's Restaurant/Beverage Manager. Here, he developed and still maintains an interest and avocation in fine cuisine; the culinary arts; fine spirits and great wines. To this day, he maintains an interest in the restaurant industry and personally cooks for pleasure.

Unfortunately, changes in ownership and economic factors forced The Olde England Inn to close its doors. Craig then moved on to work with Accent Inns in a managerial position for a short period of time. Having been involved in developing, understanding and using information technology from an early age, Craig sought a career change which took him to TacTex Controls where he assisted this startup technology enterprise in the assembly of their hard and firmware. He also worked for the BC Ferry Corporation as a Passenger Service Agent increasing his knowledge of database management systems and relational data bases. He stayed with the Ferry Corporation for a time during his transition to Sony.

His move to Sony and all things electronic plunged him into the retail sales world, where he developed effective marketing and merchandising skills. He was also provided with an education in the management skills required within a large global corporation. With Sony he was also able to apply the human relations skills he had developed in the hospitality industry to new tasks. He quickly became familiar with new technologies and products, both Sony's and others. He soon discovered that clients really needed support as much if not more than they needed the product. This he provided. After the economic downturn in 2008, Sony began to reduce its retail presence so Craig was faced with the possibility of having to move. After some soul searching, knowing he would have to uproot his young family, he opted to take a buy out.

While at Sony he not only honed retail sales and management skills but added experience with and knowledge of: operating systems, networking, word processing, spreadsheets, e-mail, web browsers, and other software applications in PC, Apple and Android systems. After leaving the corporation, he was ready for a challenge and now he has it.

Craig is first and foremost a family man, fully devoted to his wife Erika and his two lovely young daughters, Kiera and Siobhan. You do a lot of things to make ends meet when you are a struggling student, from frying fish and chips to roofing. Hence, Craig is good with his hands and loves to work on his house and yard. From electrical to carpentry, you name it. He can do it.

From childhood he has been athletic. For years, he has been focussed on competitive volleyball as a player, organizer and coach. But his community involvement is far broader. For example, he might be found: coaching local youth sports teams (Cordova Bay Soccer and currently Oak Bay High School Senior Boys Volleyball); volunteering at local daycares (ABC Infant and Toddler Center, TechTots); participating in charitable events (Easter Seals 24hr Relay Team Organizer): or using his position to sponsor and support community focused events (Victoria Dragonboat Festival, the Victoria Film Festival, FETTU (From the Earth to the Universe) in partnership with the National Astronomical Society of Canada, South Island Volleyball Association). He is truly a part of the fabric of his community and now becomes a vital part of the fabric of this company.